Proof of Usefulness Report

Zoop

Analysis completed on 2/2/2026

+686
Proof of Usefulness Score
Category Standard

Zoop is a well-established 'Fintech as a Service' infrastructure provider in Brazil, enabling major marketplaces (like iFood) to process payments. Despite the low-quality submission (vague claims, missing revenue data), the entity itself demonstrates significant real-world utility, massive B2B2C reach, and verified market traction (Series C funding, 200-500+ employees). The score reflects the company's high verified status, penalized slightly for the lack of specific evidence provided in the submission form.

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Score Breakdown

Real World Utility+230.0
Audience Reach Impact+158.4
Technical Innovation+127.5
Evidence Of Traction+135.0
Market Timing Relevance+90.0
Functional Completeness+5.0
Subtotal+745.9
Usefulness Multiplierx0.92
Final Score+686

Project Details

Project URL
zoop.com.br
Description
Zoop enables online and offline marketplaces to easily incorporate card-present (face-to-face) and card-not-present (e/m-commerce) payment acceptance in a flexible way into both web and mobile platforms.\n\nDevelopers can easily build apps that securely accept payments and offer digital payments to buyers and sellers. Our flexible SDK/API seamlessly integrates into existing systems, so that you can combine it with your own business logic.\n\nReady to get started? Read our reference documentation and test our API. https://pagzoop.com/developer\n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline