Proof of Usefulness Report

Zoetis

Analysis completed on 2/2/2026

+766
Proof of Usefulness Score
Unicorn Utility

Zoetis is a verifiable industry giant (NYSE: ZTS) with a market cap exceeding $65B, providing essential animal health solutions globally. The project scores exceptionally high on utility, reach, and traction due to its established market dominance and critical product lines. However, the submission itself is of low quality, featuring generic tags ('investing', 'marketing') and vague descriptions ('everyone', 'MysticSpirit'), which significantly reduced the Innovation and Response Quality scores. Despite the poor submission effort, the verifiable scale of the entity places it in the top tier of evaluation.

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Score Breakdown

Real World Utility+240
Audience Reach Impact+200
Technical Innovation+100
Evidence Of Traction+250
Market Timing Relevance+80
Functional Completeness+10
Subtotal+880
Usefulness Multiplierx0.87
Final Score+766

Project Details

Project URL
zoetis.com
Description
Zoetis is a global leader in the animal health industry, dedicated to supporting veterinarians and livestock producers in their efforts to care for animals. With a rich history that dates back to its origins as part of Pfizer, Zoetis became an independent company in 2013. The company focuses on the discovery, development, manufacture, and marketing of a diverse portfolio of animal health medicines and vaccines designed to meet the needs of veterinarians and livestock farmers. Zoetis serves customers in more than 100 countries, providing solutions that enhance the health and well-being of both companion animals and livestock. Their commitment to innovation and quality has established Zoetis as a trusted partner in the animal health sector.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline