Proof of Usefulness Report

Zitcha

Analysis completed on 2/2/2026

+660
Proof of Usefulness Score
Category Standard

Zitcha is a verified, high-growth Series A Retail Media Platform that recently raised $15M AUD (Oct 2024) and partners with major retailers like Coles, The Warehouse Group, and Ocado. Despite the low-quality submission (user 'BlazeRider' with hyperbolic claims like 'most people have used my product'), external verification confirms significant enterprise traction, revenue ($10M+ est.), and a sophisticated omnichannel technology stack. The score reflects the high value and validity of the business entity, tempered by penalties for the lack of detail and professionalism in the specific submission entry.

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Score Breakdown

Real World Utility+22.5
Audience Reach Impact+11.2
Technical Innovation+9.6
Evidence Of Traction+20.25
Market Timing Relevance+9.5
Functional Completeness+0.25
Subtotal73.3 (Scaled to 733)
Usefulness Multiplierx0.90
Final Score+660

Project Details

Project URL
Description
Zitcha is the world's first omnichannel Retail Media Platform - connecting Brands with Retailers Media Assets - onsite, offsite and in-store.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline