Proof of Usefulness Report

Zipmark

Analysis completed on 2/2/2026

+12
Proof of Usefulness Score
You're In Business

The submission appears to be for 'Zipmark', a fintech startup founded in 2010 that focused on digital checks. The project description and 'OpenTransact' initiative appear to be outdated (circa 2012) rather than a new development. While the company historically raised ~$3.5M in funding, there is no evidence of recent activity, active user base, or current market relevance. The submission contains factually incorrect claims regarding audience reach ('everyone') and traction ('most people'), significantly lowering the credibility and score.

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Score Breakdown

Real World Utility+20
Audience Reach Impact+10
Technical Innovation+30
Evidence Of Traction+30
Market Timing Relevance+10
Functional Completeness+10
Subtotal+10.25
Usefulness Multiplierx1.15
Final Score+12

Project Details

Project URL
Description
Founded in March 2010, Zipmark has been a FinTech startup focused on simplifying business payments through a SaaS application.\n\nNow, we're building a new platform called OpenTransact to address specific pain points for merchants. Our target customers are Merchant Acquiring Banks and Payment Facilitators all over the world - credit cards, debit cards, PayPal and Bitcoin.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline