Proof of Usefulness Report

Zfactor

Analysis completed on 2/20/2026

+84
Proof of Usefulness Score
You're In Business

Zfactor is a verifiable, established B2B agency (founded 1998) focused on broadband/IoT, and was acquired by Conexon in 2022. However, the PoU score is constrained by the project's nature (service agency vs. scalable tech product) and the extremely poor quality of the submission (e.g., claiming audience is 'everyone' and traction is 'most people'). While the business has proven real-world utility and a successful exit, the submission data was unreliable and the user-scale metrics favored by this methodology result in a score reflecting 'Minimal User Volume' (<50k users) despite high business viability.

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Score Breakdown

Real World Utility+25.5
Audience Reach Impact+4.8
Technical Innovation+3.0
Evidence Of Traction+33.25
Market Timing Relevance+6.0
Functional Completeness+0.25
Subtotal+72.8
Usefulness Multiplierx1.15
Final Score+84

Project Details

Project URL
zfactor.com
Description
We are a niche brand strategy and creative agency that focuses on B2B technology companies in the broadband and IoT industry. zfactor is a full service brand strategy & creative design agency with a 26 year proven track record of helping B2B technology companies Be More Human & Look More Global. We have worked with hundreds of B2B companies and have learned how engineers think, how technology works, what investors want and consumers expect. Why do we niche? We believe there is more value to our customers in being a specialist. While our deliverables are broad, our area of focus is narrow, which helps us understand our clients, and the customers they serve, providing results based on experience vs trends and guesses. We love tech and we understand tech - but we speak human

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline