Proof of Usefulness Report

Zetl

Analysis completed on 2/2/2026

+45
Proof of Usefulness Score
You're In Business

Zetl is a verifiable, active fintech company based in Hong Kong and Singapore, focusing on asset-light SME financing. External verification confirms they have raised seed funding (approx. $700k) and have been operational since 2018. However, the project submission itself is of extremely poor quality, containing demonstrably false claims (e.g., claiming 'most people' have used the product and 'everyone' is the audience) and nonsensical data fields. The score acknowledges the legitimate business existence but is heavily penalized for the deceptive and low-effort submission.

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Score Breakdown

Real World Utility+20.0
Audience Reach Impact+3.0
Technical Innovation+3.0
Evidence Of Traction+7.5
Market Timing Relevance+7.0
Functional Completeness+0.0
Subtotal+40.5
Usefulness Multiplierx1.11
Final Score+45

Project Details

Project URL
zetl.com
Description
Zetl is a financial technology company that specializes in providing innovative financing solutions for small and medium-sized enterprises (SMEs) in Asia. By leveraging technology, Zetl offers flexible working capital solutions that help businesses manage their cash flow more effectively. The company focuses on providing quick and accessible funding options, such as invoice financing and credit lines, to support the growth and operational needs of SMEs. Zetl aims to empower businesses by simplifying the financing process and offering tailored financial products that meet the unique needs of each client.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline