Proof of Usefulness Report

Zero Fluff

Analysis completed on 2/19/2026

+38
Proof of Usefulness Score
You're In Business

Zero Fluff appears to be a legitimate, albeit small, UK-based AI consultancy for SMEs, founded by an experienced tech leader (Andy Doyle). However, the project submission is of extremely low quality, containing hyperbolic and demonstrably false claims (e.g., 'most people have used my product', 'audience reach: everyone'). While the underlying business model (AI automation for small businesses) is viable and timely, the submission fails to provide verifiable metrics or technical details, and the revenue figures are presented in a nonsensical format ('marketcap: 500000'). The discrepancy between the professional website and the amateurish submission heavily penalizes the final score.

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Score Breakdown

Real World Utility+60
Audience Reach Impact+10
Technical Innovation+20
Evidence Of Traction+10
Market Timing Relevance+70
Functional Completeness+10
Subtotal+26
Usefulness Multiplierx1.15
Final Score+30

Project Details

Project URL
Description
Zero Fluff is all about cutting through the noise and getting straight to what works—delivering AI-driven digital innovation, smarter product development, and scalable business growth. We believe that simplicity, transparency, and measurable results are what drive true progress. That’s why we help startups, scale-ups, and established organisations harness the power of Artificial Intelligence to create products that don’t just launch—they lead. Specialising in AI-powered solutions, we take complex challenges and turn them into streamlined, data-driven experiences. Our expertise spans every stage of the product lifecycle: from ideation and MVP development to optimization and scaling. Whether it’s integrating machine learning models to improve user experiences, automating manual processes, or leveraging data to uncover new opportunities, we ensure that AI is a core component of every solution we deliver. At Zero Fluff, we’re also deeply committed to mentorship and strategic guidance. With decades of experience launching and growing digital businesses, we work closely with teams to shape strategies, identify bottlenecks, and ensure that every step forward is based on honest, actionable feedback. By focusing on Artificial Intelligence as the driver of innovation, we help businesses stay ahead of the curve and future-proof their growth. If you’re ready to leverage AI to revolutionise your digital products, streamline your operations, and drive meaningful results, Zero Fluff is here to help. Together, we can turn complex ideas into scalable, intelligent solutions that deliver real impact.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline