Proof of Usefulness Report

zeotap

Analysis completed on 2/2/2026

+704
Proof of Usefulness Score
Category Standard

Zeotap is a verifiable, established Customer Data Platform (CDP) with significant traction (Series C funding, ~200 employees, verified awards like Gartner Cool Vendor). While the project entity is high-value and solves a critical market problem (cookie deprecation/privacy), the submission itself was low-effort (claiming 'everyone' as audience and 'most people' as traction). The score reflects the strong underlying business fundamentals and market relevance, adjusted downward for the poor quality of the submission data.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+150.0
Technical Innovation+120.0
Evidence Of Traction+200.0
Market Timing Relevance+90.0
Functional Completeness+10.0
Subtotal+782.5
Usefulness Multiplierx0.9
Final Score+704

Project Details

Project URL
zeotap.com
Description
We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem. \n\nRecognized by Gartner as a \"Cool Vendor\" (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001 and CSA STAR. We serve the world's top brands, agencies and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline