Proof of Usefulness Report

Zartico

Analysis completed on 2/14/2026

+574
Proof of Usefulness Score
Industry Mainstay

Zartico is a verified Series A data intelligence company (raised ~$30M) with significant scale (~125 employees, ~400+ clients). While the submission text contained low-effort claims (e.g., 'most people have used my product', 'audienceReach: everyone'), the provided financial metrics ($75M valuation, 125 team size) are accurate and verifiable against external data. The project has high real-world utility as a 'Destination Operating System' for the tourism industry. The score reflects the strong underlying business fundamentals and verified traction, penalized moderately for the poor quality of the text descriptions in the submission.

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Score Breakdown

Real World Utility+190
Audience Reach Impact+70
Technical Innovation+102
Evidence Of Traction+166.25
Market Timing Relevance+90
Functional Completeness+20
Subtotal+638.25
Usefulness Multiplierx0.9
Final Score+574

Project Details

Project URL
Description
Zartico is a leading visitor intelligence company purpose-built for place-based industries. Our solutions fuse data science with real-world behavior to provide comprehensive insight into the visitor journey—spanning behavioral patterns, economic impact, and marketing effectiveness. Headquartered in Salt Lake City, Utah, Zartico serves a wide range of clients, such as destinations, resorts, attractions, arenas, and agencies.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline