Proof of Usefulness Report

Zappi

Analysis completed on 2/14/2026

+698
Proof of Usefulness Score
Category Standard

Zappi is a verified, market-leading consumer insights platform with significant scale (>$70M estimated revenue, $170M+ funding, 300+ employees). The project demonstrates exceptional Real-World Utility and Traction, serving over 350 global brands like PepsiCo and McDonald's. However, the submission itself contained several low-quality or inaccurate responses (e.g., claiming audience is 'everyone', listing '75000000' as market cap rather than revenue, and the pseudonym 'StarForge'), which resulted in penalties to the Response Quality and Audience Reach confidence intervals. Despite the lazy submission data, the underlying business fundamentals place it in the high-tier 'Much Larger Scale' calibration bracket.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+136.0
Technical Innovation+120.0
Evidence Of Traction+190.0
Market Timing Relevance+90.0
Functional Completeness+15.0
Subtotal+776
Usefulness Multiplierx0.9
Final Score+698

Project Details

Project URL
Description
Zappi is a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback. Trusted by over 350 brands worldwide, Zappi helps create successful products, develop impactful ads, and build winning brands by keeping the voice of the consumer at the heart of every decision. Named the Best Marketing Insights Platform by the MarTech Breakthrough Awards in both 2023 and 2024 and recognized by Business Insider as one of the hottest martech companies, Zappi is setting industry standards. As a certified B-Corp, Zappi is committed to net-zero emissions, fostering an equitable workplace, and leveraging technology to benefit the communities we serve. With over 300 employees across 13+ countries and offices in Boston, London, and Cape Town, Zappi’s culture has been celebrated by Fast Company, Comparably, Quirks, Great Place to Work, and more. To learn more about Zappi, visit https://www.zappi.io/web, and to join our team, visit https://www.zappi.io/web/careers/. **Please note: For your safety, apply only through Zappi’s official careers page. Any job postings outside this portal may not be legitimate. If you come across suspicious activity, please report it to both Zappi and the recruitment site to safeguard your information.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline