Zappi is a verified, market-leading consumer insights platform with significant scale (>$70M estimated revenue, $170M+ funding, 300+ employees). The project demonstrates exceptional Real-World Utility and Traction, serving over 350 global brands like PepsiCo and McDonald's. However, the submission itself contained several low-quality or inaccurate responses (e.g., claiming audience is 'everyone', listing '75000000' as market cap rather than revenue, and the pseudonym 'StarForge'), which resulted in penalties to the Response Quality and Audience Reach confidence intervals. Despite the lazy submission data, the underlying business fundamentals place it in the high-tier 'Much Larger Scale' calibration bracket.
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