Zally

Zally is a legitimate, venture-backed cybersecurity startup (raising ~£4.4M) focused on 'Behavioural AI' for continuous authentication. While the technology addresses a critical real-world problem (passwordless security) and has secured significant funding and B2B pilots, the submission data itself is highly inaccurate and hyperbolic. The claim that 'most people have used my product' is factually false for a company in the pilot phase, and the revenue/market cap figures appear confused. The project has strong underlying potential and market timing, but the evaluation is heavily penalized by the low-quality, exaggerated claims in the submission.