Proof of Usefulness Report

YuktaMedia

Analysis completed on 2/2/2026

+248
Proof of Usefulness Score
Gaining Momentum

YuktaMedia is a verifiable B2B Ad-Tech company established in 2014 with a team of ~46 employees and a legitimate product (YuktaOne). External validation confirms traction within the ad operations niche (e.g., case studies, ~$371k+ past annual revenue). However, the project submission itself was critically poor, containing significant inaccuracies (claiming 'everyone' as the audience and 'most people' as users) and lacking data. While the underlying business has 'Comparable Scale' potential (score range 250-400), the submission's low quality and false claims necessitated heavy penalties, suppressing the final score to the 'Small but promising' range.

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Score Breakdown

Real World Utility+120.0
Audience Reach Impact+18.0
Technical Innovation+54.0
Evidence Of Traction+52.5
Market Timing Relevance+30.0
Functional Completeness+1.5
Subtotal+276
Usefulness Multiplierx0.90
Final Score+248

Project Details

Project URL
yuktamedia.com
Description
YuktaMedia is new age Digital Operations startup which works with Publishers, Ad Agencies and Advertisers in creating an insight driven and automated ad engagement and revenue operations workflow. YuktaMedia, uses its proprietary YuktaOne platform to automate data aggregation, create analytics driven insights and value added apps for publishers and ad agencies which helps increase revenue and maximize reach / ROI.\n\nYuktaMedia helps a new age Publisher, Advertiser and Agencies to \n• Get cognitive insights on your data in real time rather than at the end of the month\n• Successfully Automate all data gathering efforts on the front end\n• Have pre-defined dashboards and reports available all the time by roles at the granularity required for those roles\n• Move your Ad-Ops professionals into more creative pursuits enabling them move up the value chain\n• Collaborate across teams and customers by seamlessly using messaging, information sharing and much more...

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline