Proof of Usefulness Report

Ypulse

Analysis completed on 2/2/2026

+445
Proof of Usefulness Score
Certified Problem Solver

Ypulse is a verifiable, established market research firm (founded 2004) specializing in Gen Z and Millennial insights. External search confirms significant traction with estimated annual revenue between $2M-$6M and a team of ~30 employees, comparable to or exceeding the calibration benchmark. However, the submission text appears to be outdated (referencing 'Q2 2014' as future) and the 'Evidence of Traction' field contains low-quality claims ('most people have used my product'). The score reflects the high real-world utility and verified longevity of the business, penalized by a quality factor for the outdated and lazy submission details. Recent developments like 'Pro AI' (Oct 2024) confirm ongoing technical relevance.

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Score Breakdown

Real World Utility+175
Audience Reach Impact+90
Technical Innovation+60
Evidence Of Traction+140
Market Timing Relevance+60
Functional Completeness+3.75
Subtotal+528.75
Usefulness Multiplierx0.84
Final Score+444

Project Details

Project URL
ypulse.com
Description
Ypulse is the authority on Millennials: tweens, teens and young adults, providing research and insights to marketers. With the development of our new SAAS dashboard (Q2 2014), Ypulse will become the 'Bloomberg Terminal' of the youth marketing industry: an essential tool that enables those targeting Millennials to make better decisions in real time.\n\nYpulse’s intelligence is derived from our editorial content, our syndicated research, our deep Millennial expertise and our two youth communities: SurveyU \u0026 Thumb. SurveyU is a panel for classic market research projects, while Thumb is an innovative, mobile social Q\u0026A network where more than 2 million people under the age of 30 ask and answer each others' questions. To date, more than 2 Billion opinions have been shared on Thumb.\n\nThe Ypulse dashboard will allow Marketers to access our repository of editorial content, syndicated content, bi-weekly syndicated data and Thumb peer-to-peer organic data to surface their own insights on demand.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline