Proof of Usefulness Report

You. Me. Brand. Now.

Analysis completed on 1/25/2026

+46
Proof of Usefulness Score
You're In Business

You. Me. Brand. Now. is a verified boutique marketing agency based in Penrith, Australia, led by Melinda Leyshon. External search confirms the business is legitimate, with an active ABN (since 2012) and verifiable client work (e.g., Educated Finance, Leonay Electrical). However, the submission quality is critically low, containing wildly hyperbolic and factually incorrect claims (Audience: 'everyone', Traction: 'most people have used my product', Revenue: 'marketcap'). The claimed team size of 30 contradicts public records indicating a Sole Trader structure with a small team or contractor network. The project has real-world utility as a local service business, but the score is heavily penalized by the unreliable and exaggerated submission data.

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Score Breakdown

Real World Utility+20.0
Audience Reach Impact+3.0
Technical Innovation+3.0
Evidence Of Traction+8.75
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+40
Usefulness Multiplierx1.15
Final Score+46

Project Details

Description
Big city talent, small agency fun, guts, creativity, sass, and flexibility. BRANDING – Visual identity – Graphic design – Naming and messaging PRINT – Stationary, publications and other and business collateral – Wayfinding and signage DIGITAL – Responsive web development – SEO copywriting – Blogs – Google Adwords – Social Media advertising and management MARKETING – Creative strategy – Funnels – Advertising – Local Area Marketing If you want your brand to live and breathe differently, to be a shepherd and not a sheep, you need an agency that thinks and does differently. ℰ𝓃𝓉ℯ𝓇 𝒴ℴ𝓊. ℳℯ. ℬ𝓇𝒶𝓃𝒹. 𝒩ℴ𝓌.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline