Proof of Usefulness Report

Yooper Digital Marketing

Analysis completed on 2/14/2026

+341
Proof of Usefulness Score
Certified Problem Solver

Yooper Digital Marketing is a verified, established Brazilian agency (founded 2011) with a significant team (~100-350 employees) and legitimate B2B operations. However, the project submission itself was of very low quality, containing false traction claims ('most people have used my product') and vague audience definitions ('everyone'). While the business has high real-world utility and proven longevity (partnered with Google/Meta), the submission's lack of effort and hyperbole negatively impacted the Response Quality and Audience Reach scores. The score reflects a solid underlying business heavily penalized for a poor Proof of Usefulness application.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+9.6
Technical Innovation+4.5
Evidence Of Traction+16.0
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+56.6
Usefulness Multiplierx1.02
Final Score+341

Project Details

Project URL
Description
Agência de Marketing Digital com foco em performance. Trabalhamos dia a dia para extrair o máximo de resultados. Respiramos métricas, definimos estratégias, apresentamos soluções e só vamos para cama quando a missão estiver cumprida!

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline