Yooper Digital Marketing is a verified, established Brazilian agency (founded 2011) with a significant team (~100-350 employees) and legitimate B2B operations. However, the project submission itself was of very low quality, containing false traction claims ('most people have used my product') and vague audience definitions ('everyone'). While the business has high real-world utility and proven longevity (partnered with Google/Meta), the submission's lack of effort and hyperbole negatively impacted the Response Quality and Audience Reach scores. The score reflects a solid underlying business heavily penalized for a poor Proof of Usefulness application.
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Score Breakdown
Project Details
Algorithm Insights
Recommendations to Increase Usefulness Score
Document User Growth
Provide specific metrics on user acquisition and retention rates
Showcase Revenue Model
Detail sustainable monetization strategy and current revenue streams
Expand Evidence Base
Include testimonials, case studies, and third-party validation
Technical Roadmap
Share development milestones and feature completion timeline