Proof of Usefulness Report

Xoju

Analysis completed on 2/2/2026

+24
Proof of Usefulness Score
You're In Business

The project represents a legitimate seed-stage consumer brand ('Xoju') with approximately $1M in funding and a verifiable physical product (premium Korean spirits). However, the submission quality is critically low, containing significant red flags: the name field lists 'BlazeKeeper' instead of 'Xoju', the traction claim ('most people have used my product') is demonstrably false, and technical tags ('blockchain', 'decentralization') appear irrelevant to the described alcohol product. While the underlying business has potential and good market timing due to the global rise of Korean culture, the submission's inaccuracies and lack of serious detail result in a heavily penalized score.

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Score Breakdown

Real World Utility+25
Audience Reach Impact+10
Technical Innovation+0
Evidence Of Traction+20
Market Timing Relevance+80
Functional Completeness+5
Subtotal+21.5
Usefulness Multiplierx1.12
Final Score+24

Project Details

Project URL
xoju.com
Description
Xoju is an ultra-premium Korean spirit (40% ABV) made from the finest hand-picked apples, double distilled in charente-copper, and aged in porcelain. It’s the first of its kind. An embodiment of Korean culture, then and now.\n\nSoju has been the #1 selling spirit in the world over the past two decades. Yet they have been predominantly distributed in Koreatowns (i.e. kbbq restaurants) and consumed in the affordable 13-24% ABV form of soju. Xoju is here to redefine what a Korean spirit is by bringing a top shelf, 40% ABV product to a western world, where there is zero representation of eastern spirits in liquor. \n\nOur mission is to bring Eastern representation in liquor to the West, celebrate the legacy of our heritage, and bridge the gap in both cultures. We're led by former founders, creatives and media personalities and backed by a stellar group of angels, strategics and operators.\n\nTo learn more, visit xoju.com

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline