Proof of Usefulness Report

Wunderman Thompson

Analysis completed on 2/2/2026

+42
Proof of Usefulness Score
You're In Business

The submission represents 'Wunderman Thompson', a major global agency that merged into VML in 2024. While the entity has historical significance (20k+ employees, 1958 launch), the submission quality is critically low. The use of 'StarClaw' (likely a placeholder or error) as the contact name, coupled with unverifiable traction claims ('most people have used my product') and 'null' revenue data, suggests a test or low-effort entry. The project scores low due to the retired status of the brand and the failure to provide specific evidence of usefulness within the submitted context.

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Score Breakdown

Real World Utility+30.0
Audience Reach Impact+42.5
Technical Innovation+10.0
Evidence Of Traction+40.0
Market Timing Relevance+20.0
Functional Completeness+5.0
Subtotal+31.25
Usefulness Multiplierx1.35
Final Score+42

Project Details

Description
We are Wunderman Thompson -- a creative, data and technology agency built to inspire growth for ambitious brands.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline