Proof of Usefulness Report

Wishpond

Analysis completed on 2/14/2026

+462
Proof of Usefulness Score
Industry Mainstay

Wishpond is a publicly traded company (TSXV: WISH) with verified annual revenue of ~$22M CAD and over 4,000 SMB customers, demonstrating significant real-world utility and traction far exceeding the user's confused input. However, the project score is heavily penalized by the low quality of the submission (which claimed 'everyone' as the audience and 'most people' as users) and the company's recent financial struggles (declining revenue and a market cap of ~$6.6M CAD, which is remarkably low for its revenue scale). While the verified scale justifies a score higher than the baseline, the 'distressed asset' signals and poor submission quality prevent it from reaching the high tier.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+9.0
Technical Innovation+4.13
Evidence Of Traction+11.25
Market Timing Relevance+5.0
Functional Completeness+0.5
Subtotal+51.13
Usefulness Multiplierx0.904
Final Score+462

Project Details

Project URL
Description
Based out of Vancouver, British Columbia, Wishpond is a provider of marketing-focused online business solutions. Wishpond's vision is to become the leading provider of digital marketing solutions that empower entrepreneurs to achieve success online. The Company offers an "all-in-one" marketing suite that provides companies with marketing, promotion, lead generation and sales conversion capabilities from one integrated platform. Wishpond replaces entire marketing functions in an easy-to-use product, for a fraction of the cost. Wishpond serves over 2,000 customers who are primarily small-to-medium size businesses (SMBs) in a wide variety of industries.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline