Proof of Usefulness Report

Wired

Analysis completed on 2/14/2026

+4
Proof of Usefulness Score
You're In Business

The submission contains a critical data mismatch: the URL points to 'wired.com' (a major media publication), but the project description refers to 'Ento', a startup that 'wound down operations in 2014'. This indicates a copy-paste error, scraping artifact, or spam. The claims of 'everyone' as the audience and 'most people' having used the product are unverifiable and contradictory to the text stating the project is defunct. Due to these inconsistencies and the admission that the described project ceased operations years ago, the Proof of Usefulness is negligible.

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Score Breakdown

Real World Utility+1.25
Audience Reach Impact+0.50
Technical Innovation+0.75
Evidence Of Traction+0.63
Market Timing Relevance+0.25
Functional Completeness+0.00
Subtotal+3.38
Usefulness Multiplierx1.12
Final Score+4

Project Details

Project URL
Description
After 2-years creating inspirational food experiences and delicious food products, and advancing the cause of edible insects as a heathy and sustainable source of food, Ento wound down operations in 2014.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline