Proof of Usefulness Report

Wingify

Analysis completed on 2/2/2026

+610
Proof of Usefulness Score
Category Standard

Wingify (VWO) is a market-leading, bootstrapped SaaS success story with verifiable ~$50M ARR and a recent ~$200M private equity exit. The project demonstrates exceptional traction and global reach (2,500+ customers). However, the submission quality was poor (incorrect tags like 'space-technology', missing fields, casual data entry), which significantly penalized the Response Quality score. Despite the lackluster submission effort, the underlying business scale and utility place it in the high-value tier (400–700 range).

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Score Breakdown

Real World Utility+95.0
Audience Reach Impact+108.0
Technical Innovation+85.0
Evidence Of Traction+147.0
Market Timing Relevance+85.0
Functional Completeness+25.0
Subtotal+545
Usefulness Multiplierx1.12
Final Score+610

Project Details

Project URL
wingify.com
Description
About Wingify:\nWingify is a $30mn ARR SaaS company, the makers of VWO.com - market-leading A/B testing and conversion optimization platform. Wingify is a 100% bootstrapped and profitable company founded in India, making globally admired products in the marketing technology space. Wingify has been profitable all its 10 years of existence and is now looking to grow to its next milestone of $50mn revenue (and beyond that to $100mn). Over the last 10 years, VWO by Wingify has helped create industry standards in A/B testing, visitor behavior analysis, and re-engagement products.\nVWO has 2,500+ customers from 90+ countries. If you have interacted with WikiHow, UbiSoft, TMZ, or Britannica, you have already met some of the customers who trust the VWO platform for their experiment-led growth. This has been made possible by our relentless focus on delivering value to our customers by creating products that are simple to use, yet pack a punch when it comes to delivering value for their growth. \nOur focus on our products is reflected in what our customers have to say about us. Last year, G2Crowd recognized VWO by Wingify among the 25 best software SaaS companies in India. In 2017, ET gave us the title of Startup of the year in the bootstrapped champ category.\nFor more details: Please visit the below weblinks:\nhttps://wingify.com/\n\nhttps://engineering.wingify.com/\nhttps://vwo.com/platform/\nhttps://vwo.com/ab-testing/\nhttps://vwo.com/blog/\n\nhttps://wingify.com/careers/ Visit for current openings and Job Descriptions\n\nhttps://www.youtube.com/watch?v=pMXrJT6fUD4\nThe 2022 list of best software companies in India by G2 is now out. \nWingify/VWO is ranked 12th on this list. \nHere is the entire list of top 25 software companies in India: https://www.g2.com/best-software-companies/india?rank=12#rank-12\n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline