Proof of Usefulness Report

Wilmar Flowers

Analysis completed on 2/2/2026

+297
Proof of Usefulness Score
Gaining Momentum

The project represents a legitimate, established flower export business (Wilmar Flowers) in Kenya with significant real-world utility and verfiable traction dating back to 1995. However, the submission itself is of extremely low quality, lacking all required data and listing irrelevant technologies ('film'). The score reflects the underlying business value (high utility, verified external traction) heavily penalized for the lack of technical innovation suitable for this evaluation framework and the poor evidence provided.

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Score Breakdown

Real World Utility+135.0
Audience Reach Impact+78.0
Technical Innovation+4.5
Evidence Of Traction+63.75
Market Timing Relevance+30.0
Functional Completeness+1.5
Subtotal+312.75
Usefulness Multiplierx0.95
Final Score+297

Project Details

Project URL
wilmar.co.ke
Description
Wilmar Flowers is a company based in Kenya, operating under the domain wilmar.co.ke. The company specializes in the cultivation, production, and export of high-quality flowers. With a focus on sustainable farming practices, Wilmar Flowers is dedicated to providing a diverse range of floral products to both local and international markets. The company is known for its commitment to quality, innovation, and customer satisfaction, making it a prominent player in the floriculture industry in Kenya.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline