Proof of Usefulness Report

WillowTree

Analysis completed on 2/17/2026

+720
Proof of Usefulness Score
Category Standard

WillowTree is a verified industry leader in digital product consultancy, acquired by TELUS International for ~$1.2 billion in 2023. The project demonstrates exceptional real-world utility and traction, serving Fortune 500 clients (PepsiCo, Marriott, etc.). However, the submission itself was of poor quality, containing inaccurate data (e.g., 'marketcap: 17000000' vs actual $1.2B valuation) and lazy descriptions ('most people have used my product'). The score reflects the massive verified success of the entity, penalized by the lack of effort and accuracy in the submission data.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+180.0
Technical Innovation+120.0
Evidence Of Traction+237.5
Market Timing Relevance+80.0
Functional Completeness+5.0
Subtotal+847.5
Usefulness Multiplierx0.85
Final Score+720

Project Details

Project URL
willowtreeapps.com
Description
WillowTree partners with the world’s most customer-centric brands to help them orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs. Our lean, global teams minimize the time from idea to outcome, with a relentless emphasis on ROI. We design and build mobile apps and websites, launch personalized and automated marketing campaigns, and do it all with the latest in Generative AI and machine learning. WillowTree’s client roster spans verticals and company sizes - from the Fortune 500 of today, to the Fortune 500 of tomorrow. Select clients include T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, FOX Sports, Synchrony Financial, Domino’s, and Manulife.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline