Proof of Usefulness Report

Willow Innovations

Analysis completed on 2/2/2026

+642
Proof of Usefulness Score
Category Standard

Project verified as Willow Innovations, a market-leading FemTech company (Series C, ~$200M funding, >$50M est. revenue). While the submission itself was extremely low-quality (generic claims, no evidence provided), external verification confirms massive scale, real-world utility, and innovation. The score reflects the company's 'unicorn' status (high Utility/Traction) but is heavily penalized in Quality Factors due to the lack of evidence in the submission.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+85.0
Technical Innovation+135.0
Evidence Of Traction+118.8
Market Timing Relevance+90.0
Functional Completeness+2.5
Subtotal+668.8
Usefulness Multiplierx0.96
Final Score+642

Project Details

Project URL
onewillow.com
Description
At Willow Innovations, Inc., our vision is to create a better world for moms. We are focused on identifying where moms need support in the motherhood journey, and building hardware- and software-based solutions around their needs.\n\nIn 2014, we created the first-ever cord-free Willow™ Wearable Breast Pump, revolutionizing the industry. Fast forward to today, we are building a portfolio of physical and digital products to solve mom's most meaningful problems and improve their lives.\n\nWillow Innovations, Inc. sits at the unique and exciting intersection of HealthTech, FemTech, Consumer Goods, and Med device. Our potential for scale and impact is extraordinary—we’re just getting started. \n\nWe’re looking for talented, passionate team players to help us deliver our mission and vision. If this sounds like you, we'd love to hear from you! \n\nRecent awards we’ve won include: \n - Great Place to Work Certified 2021–2022\n - Omnis Awards, Outstanding Culture and Communication\n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline