Proof of Usefulness Report

Wild Rose Media

Analysis completed on 1/26/2026

+11
Proof of Usefulness Score
You're In Business

The submission describes a standard digital marketing agency ('Wild Rose Media') but suffers significantly from low credibility and data quality issues. The project name 'SwiftWalker' contradicts the description. Claims such as 'most people have used my product' regarding audience reach are factually incorrect and indicate a lack of seriousness or extreme hyperbole. The 'marketcap' figure is likely a misuse of financial terminology for total revenue. With no technical innovation and unverifiable traction data, the score is heavily penalized for poor response quality and lack of evidence.

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Score Breakdown

Real World Utility+5.0
Audience Reach Impact+1.0
Technical Innovation+0.38
Evidence Of Traction+1.88
Market Timing Relevance+2.0
Functional Completeness+0.25
Subtotal+10.51
Usefulness Multiplierx1.08
Final Score+11

Project Details

Project URL
wildrosemedia.co.nz
Description
Is your website receiving organic traffic through Google? The best traffic is organic traffic. Plant the seed, get Wild Rose Media to apply SEO techniques to your website in order to improve your ranking on Google thus increasing your organic traffic. By increasing your online visibility new customers who are looking for the types of products and services that you provide will be able to find you easily. You do not have to go looking for all your new customers. Work smarter not harder! Social media is one of the best ways to receive organic traffic and our founder Kirsty Rose is a super star on Facebook Community Pages. We create clever content for social media, blogs and EDM; getting you noticed and on your customer’s mind!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline