Proof of Usefulness Report

WideOrbit

Analysis completed on 2/17/2026

+839
Proof of Usefulness Score
Unicorn Utility

WideOrbit is a verifiable market leader in media advertising software, founded in 1999 and acquired by Lumine Group for approximately $490M in 2023. With annual revenues exceeding $167M and a client roster including NBCUniversal and Fox, the project demonstrates exceptional real-world utility and traction. However, the submission itself was low-quality, providing vague descriptions ('everyone', 'Computer Software') and misusing the revenue field (stating market cap instead of monthly revenue). Despite the lazy input, the objective success and scale of the business warrant a top-tier score.

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Score Breakdown

Real World Utility+23.75
Audience Reach Impact+18.4
Technical Innovation+4.5
Evidence Of Traction+37.5
Market Timing Relevance+8.5
Functional Completeness+0.25
Subtotal+92.9
Usefulness Multiplierx0.903
Final Score+839

Project Details

Project URL
wideorbit.com
Description
Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. That's why leading media companies worldwide – including NBCUniversal, ABC/Disney, Fox, Paramount, AMC, TelevisaUnivision, Audacy, and more – rely on WideOrbit to manage their media operations. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline