Proof of Usefulness Report

Wibbitz

Analysis completed on 2/17/2026

+765
Proof of Usefulness Score
Unicorn Utility

Wibbitz is a highly successful automated video creation platform acquired by Vimeo in 2021. The project demonstrates exceptional traction with 125 employees and major enterprise clients (Bloomberg, HubSpot). While the specific submission form contains low-effort responses (e.g., 'most people have used my product', 'SilentShade'), the verifiable historical performance, acquisition exit, and market utility warrant a high score in the 'Much larger scale' category (>700).

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Score Breakdown

Real World Utility+225
Audience Reach Impact+160
Technical Innovation+127.5
Evidence Of Traction+237.5
Market Timing Relevance+90
Functional Completeness+10
Subtotal+850
Usefulness Multiplierx0.9
Final Score+765

Project Details

Project URL
wibbitz.com
Description
(Acquired by Vimeo - November 2021) Wibbitz is an automated video creation company that empowers any team to produce professional short-form video. Before Wibbitz, creating professional videos required an in-depth experience of video production and complex editing programs that take years to perfect. Since launching in 2011, Wibbitz has been changing the definition of video creation. With Wibbitz, teams have access to customizable video templates, drag-and-drop editing tools, and millions of licensed photos, videos, and soundtracks that make it quick and easy for anyone to create video for social media, news & entertainment coverage, marketing, communications, recruitment, events and more. While powering video for leading brands including Bloomberg, HubSpot, Conde Nast, Bertelsmann, and S&P Global, Wibbitz also has API solutions enabling video creation capabilities within any website or application.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline