Proof of Usefulness Report

Who's Good

Analysis completed on 3/17/2026

+263.5

Proof of Usefulness Score

Gaining Momentum

Who's Good provides a legitimate B2B ESG data solution with institutional presence (evidenced by their FactSet listing) and addresses a high-utility market need with a 30-person team. However, the submission is severely penalized for hyperbolic, unsubstantiated claims ('everyone' is the audience, 'most people have used my product') that contradict its niche B2B reality. These extremely low-quality responses negatively impact the traction, reach, and response quality multipliers, significantly capping its score despite the solid underlying utility.

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Score Breakdown

Real World Utility+150

Audience Reach Impact+10

Technical Innovation+75

Evidence Of Traction+12.5

Market Timing Relevance+60

Functional Completeness+2.5

Subtotal+310

Usefulness Multiplierx0.85

Final Score+264

Project Details

Project URL

whosgood.org

Description

Who's Good is Asia's first AI-driven ESG data provider, dedicated to delivering transparent, objective, and comprehensive data. Its primary products consist of Performance Analysis, Incident Analysis, and sustainable supply chain risk management solutions including due diligence. Leveraging the combination of AI, machine learning, and human intelligence, Who's Good analyzes public data to identify ESG risks and ensures the accuracy and reliability of its analysis. You can also find Who's Good data on FactSet: https://go.factset.com/marketplace/catalog/product/esg-performance-and-incident-analysis

Algorithm Insights

Market Position

Growing utility with room for optimization

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline