Proof of Usefulness Report

Whitfield Associates

Analysis completed on 2/20/2026

+12
Proof of Usefulness Score
You're In Business

The project appears to be a 'deadpooled' or inactive UK recruitment agency (Whitfield Associates) with significant discrepancies between the submission and external data. While the submission claims a team of 30 and broad adoption, external databases (Tracxn, PitchBook) list the company as having 1 employee or being acquired/dissolved. The claim that 'most people have used my product' is demonstrably false for a niche B2B recruiter. The response quality is low, using incorrect terminology ('marketcap' for revenue) and providing vague, unsubstantiated metrics.

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Score Breakdown

Real World Utility+40
Audience Reach Impact+10
Technical Innovation+10
Evidence Of Traction+10
Market Timing Relevance+20
Functional Completeness+20
Subtotal+9.5
Usefulness Multiplierx1.2
Final Score+11

Project Details

Project URL
whitfieldassociates.co.uk
Description
Whitfield Associates is leading the way for Software & SaaS sales talent. We work exclusively with software tech start-ups and enterprises and help them to build high-growth, agile sales teams that impact and deliver. Our specialism is mainly focused on Software & SaaS solutions across a range of verticals including AI & Machine Learning, FinTech, MarTech, EdTech, IoT, VR/AR and Cybersecurity. While our clients develop and innovate ground-breaking Software & SaaS-based solutions, we work hard to equip our clients with the game-changing sales talent they need to effectively maximise their sales and propel them ahead of their competitors. Whether you are in search of your next superstar sales hire or are looking to take your great next step into an exciting sales career in software sales, we can support you.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline