Proof of Usefulness Report

whenthen

Analysis completed on 2/2/2026

+586
Proof of Usefulness Score
Industry Mainstay

The project 'WhenThen' is a legitimate, high-value fintech platform that was acquired by Mangopay in 2023, validating its significant real-world utility and traction. However, the submission itself is of extremely poor quality, containing vague hyperbole ('everyone', 'most people have used my product') and missing data ('marketcap: null'). The high score reflects the verifiable success of the technology and its integration into a major payment ecosystem, while the Quality Factors are penalized due to the lack of evidence provided in the input form.

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Score Breakdown

Real World Utility25)
Audience Reach Impact20)
Technical Innovation15)
Evidence Of Traction25)
Market Timing Relevance10)
Functional Completeness5)
Subtotal+623.75
Usefulness Multiplierx0.94
Final Score+586

Project Details

Project URL
Description
Global e-commerce, marketplace and digital platforms use WhenThen's no-code editor to build experiences and automations that increase checkout conversion and authorisation rates, decrease fraud and payment cost, reduce manual work and errors, and create delightful customer payment experiences.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline