What Works Digital

The submission for 'What Works Digital' lacks credibility due to hyperbolic and unverifiable claims (e.g., 'most people have used my product', 'audience reach: everyone'). While digital marketing agencies provide inherent utility, the submission fails to distinguish the project, verify its traction, or demonstrate innovation. The misuse of financial terminology ('marketcap' for a private agency) and the stark contrast between the claims and the likely reality of a small local agency result in a near-zero score.