Wey Aye is a productized marketing service targeting small businesses in the North East of England with a unique 'Geordie' brand identity. While the website is functional and the value proposition (hybrid AI/human management from £99/mo) is clear and practical, the submission suffers significantly from hyperbole and inaccurate data. Claims such as 'most people have used my product' and a 'marketcap' of 500,000 are demonstrably false or misused, resulting in severe penalties for Credibility and Traction. The project is a viable local small business but lacks the verifiable scale, technical innovation, or traction evidence to score higher in this evaluation.
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