Proof of Usefulness Report

Wethebrands_

Analysis completed on 1/24/2026

+518
Proof of Usefulness Score
Industry Mainstay

Wethebrands_ (formerly Amazing Brands Group) is a verified Amazon FBA aggregator based in Germany with a significant operational footprint (~125 employees, substantial capital/valuation). The project has verifiable traction through the acquisition of brands (e.g., Benkstein) and a recent merger with Mantaro Brands (2024). However, the submission itself was of extremely low quality, containing vague claims ('everyone', 'most people') and lacking specific data. The score reflects the strong underlying reality of the business (Team Size, Market Presence) penalized by the poor response quality and the current cooling market for aggregators.

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Score Breakdown

Real World Utility+187.5
Audience Reach Impact+60
Technical Innovation+30
Evidence Of Traction+225
Market Timing Relevance+40
Functional Completeness+2.5
Subtotal+545
Usefulness Multiplierx0.95
Final Score+518

Project Details

Project URL
Description
WTB, WETHEBRANDS formally Amazing Brands buys, grows, and operates E-Commerce businesses globally.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline