Proof of Usefulness Report

Well Travelled Media

Analysis completed on 2/19/2026

+31
Proof of Usefulness Score
You're In Business

Well Travelled Media is a legitimate boutique content and copywriting agency for the travel sector, founded by an experienced editor. However, as a service-based business with no technological component, it scores poorly on innovation and scalability criteria. The submission contains hyperbolic and inaccurate claims (e.g., 'most people have used my product', 'marketcap: 500000'), which significantly impact the traction and response quality scores. While the service itself offers real-world utility to its specific niche, it does not fit the profile of a high-growth technology project.

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Score Breakdown

Real World Utility+17.5
Audience Reach Impact+1.5
Technical Innovation+0.75
Evidence Of Traction+3.75
Market Timing Relevance+4.5
Functional Completeness+1.5
Subtotal+29.5
Usefulness Multiplierx1.05
Final Score+31

Project Details

Description
Well Travelled Media creates engaging travel content tailored to niche audiences and supports marketing and commercial teams with high-impact, purpose-driven copywriting. From evocative storytelling and brand development to content strategy and stakeholder communications, we help brands reach the right audience, elevate their voice and deliver far-reaching marketing campaigns. Think of us as an extension of your team, working with comms, PR or marketing departments, third-party consultants or creative agencies to create content for all your platforms — turning ideas and strategy docs into content that travels far and wide. CREATIVE WRITING AND STRATEGIC COPYWRITING During the last few years, we have helped travel and hospitality companies create: - Brand content for websites, hotels, brochures and ESG reports - Strategic copy to support stakeholder engagement and commercial goals - Hundreds of destination stories and journey narratives - Content packages for special anniversaries and partnerships - Editorial articles for in-house magazines and newsletters - Ghost-written leadership content for social platforms - Profiles of employees, stakeholders and strategic partners - Direct stakeholder correspondence and communications - Voice-over scripts and captions for short-form videos - Brand narratives, manifestos, taglines and affirmations - Speeches, presentations and press releases We have also edited and proofread reports, brochures and policy documents, and provided editing and human oversight for clients using AI-generated content. If any of that sounds good, please head over to the website and say hello.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline