Proof of Usefulness Report

WebEngage

Analysis completed on 2/1/2026

+732
Proof of Usefulness Score
Category Standard

WebEngage is a verifiable, high-growth B2B SaaS company with significant revenue (~$17M FY24) and over 850 enterprise customers (e.g., Unilever, Myntra). While the submission itself was low-effort (vague reach claims, numeric email alias), the underlying project demonstrates exceptional real-world utility, market fit, and traction. The score reflects the project's established mature status, adjusted slightly downward for the poor quality of the submission evidence provided.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+160
Technical Innovation+120
Evidence Of Traction+190
Market Timing Relevance+85
Functional Completeness+5
Subtotal+785
Usefulness Multiplierx0.93
Final Score+732

Project Details

Project URL
webengage.com
Description
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels. \n\n\n\n Product and marketing practitioners, across the world,design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. \n\n\n\nWebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media \u0026 Publications, Gaming, BFSI, Healthcare, Online Retail.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline