Proof of Usefulness Report

Weaving Influence

Analysis completed on 2/18/2026

+230
Proof of Usefulness Score
Gaining Momentum

Weaving Influence is a legitimate, established book marketing agency founded in 2011 with verified success in the nonfiction publishing niche (200+ books). However, the submission is of extremely low quality, containing false claims ('audience: everyone', 'most people have used my product') and incorrect financial terminology ('marketcap' for revenue). While the underlying business is stable and generates estimated annual revenue of $1M-$2.5M, it lacks the technological innovation and scalability of a high-growth tech startup. The score reflects a solid service business penalized heavily for inaccurate data and lack of technical differentiation.

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Score Breakdown

Real World Utility+120.0
Audience Reach Impact+20.0
Technical Innovation+7.5
Evidence Of Traction+50.0
Market Timing Relevance+40.0
Functional Completeness+5.0
Subtotal+242.5
Usefulness Multiplierx0.95
Final Score+230

Project Details

Project URL
weavinginfluence.com
Description
We’re here to help authors experience that “your book changed my life" moment. For over a decade, we’ve been supporting nonfiction authors, thought leaders, seasoned executives, and consultants in building their online presence so they can connect with potential readers, share their ideas, and market their books. We are a one-stop-shop for marketing and PR services that helps you create a lasting impact with your work. Founded by Becky Robinson in 2011, Weaving Influence has launched over 200 books, including a Wall Street Journal Bestseller. We know how to set you up for success, and we take care to honor and value your effort in getting your book into the world. We celebrate with you—every step of the journey. Let us help you navigate the digital world by fostering dialogue with the audience you are trying to reach and thereby creating a lasting presence and brand. Follow us today for the latest insights in digital marketing and book promotion.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline