Proof of Usefulness Report

WeArisma

Analysis completed on 2/1/2026

+671
Proof of Usefulness Score
Category Standard

WeArisma is a highly established B2B influencer marketing platform (founded 2015) with verified significant traction ($9.2M+ estimated revenue, ~46 employees) and Fortune 500 clients (Coty, Gucci). While the submission text contained hyperbolic claims ('everyone', 'most people') and a mismatch in project name ('LunarWing'), the underlying business fundamentals, AI technology, and market position are strong. The project significantly outperforms the baseline calibration due to its maturity and enterprise scale.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+128.0
Technical Innovation+112.5
Evidence Of Traction+180.0
Market Timing Relevance+85.0
Functional Completeness+15.0
Subtotal+745.5
Usefulness Multiplierx0.90
Final Score+671

Project Details

Project URL
Description
With the boom of social media, the growing need for authenticity in brand communications and the recent changes in advertising personal data policies, brands are shifting budgets from traditional media and social platforms to influencer marketing. The channel is now a key part of the digital media mix, expected to grow by 32% p.a. over the next 4 years.\n\n3 in 5 consumers trust influencer recommendations. Done well, influencer marketing can grow brand equity and increase RoI for brands. Yet, 4 in 5 brands say measuring influencer marketing RoI is a challenge. This is where we come in to solve one of the industry's biggest challenges.\n\nOur solutions enable professionals from brands and agencies to develop impactful influencer strategies, evaluate the effectiveness of influencer partnerships and optimise return on investment.\n\nWe empower our clients across multiple sectors with the tools they need to revolutionise their influencer marketing approach, and our technology is designed to be easy-to-use for everyone – from practitioners to C-level executives.\n\nWeArisma was one of the first influencer marketing solutions, founded in 2015 by Jenny Tsai, a prominent and inspiring leader in digital marketing whose work enabling influencers and brands to connect and establish hugely successful partnerships has transformed the world of influencer marketing.\n\nSince our inception in 2015, we have been powering some of the world’s most valuable luxury brands and fortune 500 brands like New Look, Coty and more, with user-friendly software, intelligent and independent data and actionable insights.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline