Proof of Usefulness Report

We Are All Marketing

Analysis completed on 2/3/2026

+31
Proof of Usefulness Score
You're In Business

The project 'We Are All Marketing' is a legitimate, UK-based boutique marketing agency and freelancer collective founded in 2020. While the business is real and the founder (Victoria Scally) has received industry recognition (BIMA 100 2024), the submission itself is of very low quality, featuring spam-like elements (e.g., user 'FrostBlade', dubious email) and demonstrably false claims regarding traction ('most people have used my product'). As a service-based consultancy with no proprietary technology or software product, it scores 0 on technical innovation. The PoU score reflects a small, functional service business with no scalable tech utility.

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Score Breakdown

Real World Utility+45.0
Audience Reach Impact+15.0
Technical Innovation+0.0
Evidence Of Traction+18.0
Market Timing Relevance+50.0
Functional Completeness+5.0
Subtotal+29.8
Usefulness Multiplierx1.05
Final Score+31

Project Details

Description
A new breed of marketing agency. Heard that before? Well. This time it’s true. We are a curated network of marketing freelancers: experienced, passionate and agile. We can identify exactly what you need and build a bespoke team of experienced specialists, suited to your business, to deliver. We will set your marketing on the right path. We are in the business of service, of marketing. Put simply, we believe in really good work. We create, we innovate but we don’t aspire to be the next behemoth advertising agency. We want to be recognised for the great work that we do for our clients. We Are Client First We serve our clients in a way that suits their needs. We are a tight-knit family of experts; each with their own skills, views and specialisms. Every single expert has experience in running their own business, so you can trust that they know how to support yours. We Have Integrity Integrity is at the core of what we do. We won’t steer you down a route because it protects our commission, our interests or our chances at awards. We believe in the long term. We aren’t here to make a quick profit. We Are Fair We know how to help you and when to step back. Our dynamic, freelance model means that you only pay for the services that you need. We don’t have expensive overheads and we have an extensive network of trusted suppliers that we have worked with for a long time. You pay for the work, and tools we need to do the work you receive. Not a fancy Christmas party for us. We Are Honest Always, In all that we do. We are a team of people who aren’t afraid of being direct, who want to bring you new ideas, challenge your way of thinking: we are people who want to help. We believe in the long term. For us and for you. Come and say hello.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline