Round 1 Winners!
Proof of Usefulness Report

Way Collective Ltd.

Analysis completed on 3/8/2026

+21
Proof of Usefulness Score
You're In Business

The submission describes 'Way Collective', a legitimate boutique change consultancy established in 2025, despite the project name field being entered as 'StarStorm'. As a service-based business rather than a technology product, it scores low on technical innovation. The evaluation is heavily penalized by verifiable false claims in the submission (claiming 'most people have used my product' and audience reach of 'everyone') and confused metrics (listing 'marketcap' under monthly revenue). While the consultancy appears to be a real, mission-driven entity, the submission quality and lack of verifiable digital traction result in a low Proof of Usefulness score.

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Score Breakdown

Real World Utility+50.0
Audience Reach Impact+5.0
Technical Innovation+5.0
Evidence Of Traction+5.0
Market Timing Relevance+50.0
Functional Completeness+10.0
Subtotal+20
Usefulness Multiplierx1.05
Final Score+21

Project Details

Description
We’re Way, a human-first change consultancy. We help mission-driven organisations move through complex change with clarity, pace and care, and we stick around until it lands. What we do → way.forward: get leaders genuinely aligned on one clear goal. → way.works: sleeves rolled up delivery that finishes the job. → way.lead: leadership development in the flow of real change. → way.point: turn the data you already have into decisions you’ll actually use. → way.open: we share tools and templates openly, not just slideware. What makes us different → Human first. People aren’t headcount; it’s why our work lands. → Start from yes. We explore what’s possible before we say no. → Embedded, not arm’s-length. We join your team and own outcomes. → Outcome-based pricing. We put our money where our mouth is. → Smart tech, used wisely. Built on modern tools and AI to free time for judgement, empathy and better decisions. → Momentum over endless debate. We help you decide, then deliver. → We share. way.open spreads what works so others can use and improve it. How we show up Clear. Calm. Human. No conveyor-belt process, no vanishing act when it gets tough. Just thoughtful delivery that lands and lasts. Our commitments Net Zero in Year 1, 2% of profits to good, 5 volunteering days per person, and ethical procurement as standard. We are aiming for B Corp accreditation and publish our policies openly. Who we partner with Public sector, health, social impact and purpose-led teams where the work is too important to fail. If you’re facing complexity and want a partner who’ll tell you the truth, muck in, and finish what we start — let’s talk. hello@waycollective.co.uk | waycollective.co.uk

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline