Proof of Usefulness Report

wavemaker.com

Analysis completed on 2/1/2026

+42
Proof of Usefulness Score
You're In Business

The submission contains significant inconsistencies, describing the 'Wavemaker' media agency (WPP Group) while providing the URL and business type for 'WaveMaker' the low-code development platform (WaveMaker, Inc.). The traction claim 'most people have used my product' is hyperbolic and inaccurate for a B2B enterprise platform. While the domain `wavemaker.com` belongs to a legitimate and established software company with verifiable enterprise traction (e.g., FIS, banking clients), the submission's poor quality, factual errors regarding the company description, and lack of specific evidence result in a low score despite the high value of the underlying asset.

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Score Breakdown

Real World Utility+80
Quality Factor Utility+0.5
Audience Reach Impact+40
Quality Factor Reach+0.5
Technical Innovation+70
Quality Factor Innovation+0.5
Evidence Of Traction+60
Quality Factor Traction+0.5
Market Timing Relevance+70
Quality Factor Timing+1
Functional Completeness+10
Quality Factor Response+0.5
Subtotal+34
Usefulness Multiplierx1.2
Final Score+41

Project Details

Project URL
wavemaker.com
Description
Wavemaker is a global media agency that operates under the domain wavemaker.com. It is part of the WPP Group, one of the world's largest advertising and public relations companies. Wavemaker specializes in providing innovative media planning and buying services, helping brands to connect with their audiences through various channels. The agency focuses on leveraging data and technology to create impactful media strategies that drive business growth. Wavemaker's services include digital marketing, content creation, consumer insights, and performance analytics, catering to a diverse range of industries and clients worldwide.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline