Proof of Usefulness Report

Walnut

Analysis completed on 2/18/2026

+46
Proof of Usefulness Score
You're In Business

The project 'Walnut' is a legitimate fashion and costume design label run by Divya and Nidhi Gambhir, with verifiable credits in Bollywood films like 'Qissa' and 'Hasee Toh Phasee'. However, the submission is evaluated as a technology project, where it scores poorly due to a lack of technical innovation and software utility. The claims regarding audience reach ('everyone') and traction ('most people have used my product') are hyperbolic and negatively impact the score. While the business has professional merit in the fashion industry, it does not demonstrate the scalability or technical leverage expected in this evaluation framework.

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Score Breakdown

Real World Utility+16.25
Audience Reach Impact+2.00
Technical Innovation+0.75
Evidence Of Traction+14.00
Market Timing Relevance+3.00
Functional Completeness+1.50
Subtotal+37.5
Usefulness Multiplierx1.22
Final Score+46

Project Details

Project URL
walnutindia.com
Description
Women. You can't define them, can't ignore them. Each one of them is uniquely stylish in their own way. Based on this insight, and aimed at complimenting every woman's individuality, Walnut was launched. The concepts and innovations vary from Indo-western to western. The brand runs into prêt, diffusion and couture .The label making a rare attempt to let woman experiment with various concepts and innovations to go bizarre, yet retain her uniqueness. Run by Divya and Nidhi Gambhir, a hi-fashion label WALNUT. Completed costumes for the entire main cast, secondary cast and crowd, for an International 'Indian-German' co-production film "QISSA" directed by Anup Singh starring Irrfan Khan, Tillotima Shome, Tisca Chopra. Apart from 'QISSA' they have also worked on feature films like Bunty aur Babli, Delhi Heights, done photo shoots and catalogue shoots for magazines like Femina, Asiana Weddings and brands like Globus, Donear with Vivek Oberio etc. Their label, Walnut has been a part of renowned Wills Lifestyle India Fashion Week and Lakme Fashion Week for seven seasons now. The label was also selected as Winning Entry to Asian Designers’ Collection to represent India at the prestigious Japan Fashion Week, Tokyo. They retail their hi-fashion line from various multi-brand stores across India and Middle East. Presently, Walnut is retailing through various multi brand stores in India. Contact : walnut.thefashionstudio@gmail.com, divya@walnutindia.com

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline