Proof of Usefulness Report

Walk-In Media

Analysis completed on 1/25/2026

+331
Proof of Usefulness Score
Certified Problem Solver

Walk-In Media is a legitimate, established media agency with significant backing (MSQ Group) and verified billings exceeding £50M. However, the submission itself was of extremely poor quality, containing factually incorrect claims (e.g., 'everyone' as audience, 'marketcap: 500000') and lacking specific evidence. The score reflects the high real-world utility and verified scale of the business, heavily penalized for the low-effort submission data.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+18.0
Technical Innovation+6.0
Evidence Of Traction+11.25
Market Timing Relevance+7.5
Functional Completeness+0.25
Subtotal+64.25
Usefulness Multiplierx5.15
Final Score+331

Project Details

Project URL
walk-in-media.com
Description
Walk-In Media's mission is to deliver long-term, sustainable growth for brands by bringing together all marketing activity into one connected ecosystem, and applying a laser focus on generating outcomes. We're a full-service media agency offering brands the service, transparency, agility and breakthrough thinking of an independent agency, yet with the full specialist capabilities and global scale of a network agency (we're part of MSQ Group). The way that we operate caters to advertisers of all sizes, with no barriers to entry. You can just Walk-In!

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline