Wakey Wakey Write & Shine

I design and build brands, laying out easy-to-follow principles in succinct guides. If you need a name, I’ll show you how to use the method I developed for Future Learn. And if your brand’s already established, I’ll assess how it’s doing and help you make it stronger. I come up with concepts, connected to stuff your customers actually care about. From there, I write, produce and edit. Deck or film, short or long form, internal or external piece, let me at it and I’ll de-bland it. I also build language models for AI assistants, so they understand your tone of voice and can create content that’s properly on brand. I help marketing, comms and creative teams thrive through a mix of coaching, workshops, targeted training, and 1-1 mentoring. I do something similar in schools too, connecting students to their creative superpowers.