Proof of Usefulness Report

Wahooh Media

Analysis completed on 2/18/2026

+39
Proof of Usefulness Score
You're In Business

Wahooh Media is a verifiable Dutch AdTech startup offering an OOH/DOOH planning platform. However, the submission contains significant inaccuracies, such as claiming the audience is 'everyone' and 'most people' have used the product, which contradicts the specialized B2B nature of the tool. The revenue figure ('all time marketcap: 2500000') is ambiguous and potentially conflates valuation with revenue. While the product has real-world utility in a growing market, the poor quality of the submission and exaggerated claims severely impact the score, placing it in the 'Minimal Traction' tier despite the legitimate business foundation.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+2.0
Technical Innovation+7.5
Evidence Of Traction+2.5
Market Timing Relevance+6.0
Functional Completeness+0.5
Subtotal+37.25
Usefulness Multiplierx1.05
Final Score+39

Project Details

Project URL
Description
Wahooh Media is an easy-to-use platform to plan and book smarter IO- and programmatic outdoor campaigns. Wahooh makes it easier and faster to plan, target and optimize (D)OOH campaigns by connecting publisher locations with geographic, POI and audience affinity segmentations. Maximizing the full potential of data over both static and digital OOH-formats.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline