Proof of Usefulness Report

Vudoo

Analysis completed on 2/18/2026

+490
Proof of Usefulness Score
Industry Mainstay

Vudoo is a legitimate, verified AdTech scale-up offering shoppable video technology to major enterprise clients like News Corp, Nike, and Flight Centre. While the project itself demonstrates high real-world utility and strong B2B traction, the submission quality was exceptionally poor (e.g., claiming audience reach is 'everyone' and traction is 'most people'). The discrepancy between the claimed team size (125) and third-party data (~44) also introduces uncertainty. However, the presence of patent-pending technology and verifiable Tier-1 clients supports a solid score despite the data quality penalties.

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Score Breakdown

Real World Utility+200.0
Audience Reach Impact+60.0
Technical Innovation+112.5
Evidence Of Traction+135.0
Market Timing Relevance+85.0
Functional Completeness+5.0
Subtotal+597.5
Usefulness Multiplierx0.82
Final Score+490

Project Details

Project URL
Description
In a world where every click can take you further from conversion, it's never been more important to allow customers to purchase at the point of inspiration. Vudoo's innovative SaaS/AdTech platform enables brands, publishers and agencies to monetise content using its suite of e-commerce and content enhancement tools. This suite includes Vudoo's patent-pending, in-stream transaction feature, which allows customers to make purchases directly within videos, images or links. Vudoo also enhances content using in-stream transaction and clickable content features, which are all powered by a secure API gateway and world-leading analytics platform. Founded and based in Melbourne in 2017, Vudoo has built a global reputation as a thought-leading company in the eCommerce and video industry. They've helped publishers and brands including News Corp Australia, Rip Curl, Nike and Flight Centre create meaningful content that connects and converts their audiences on a whole new level.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline