Proof of Usefulness Report

Vlyby

Analysis completed on 3/20/2026

+235.88

Proof of Usefulness Score

Gaining Momentum

Vlyby is a legitimate adtech platform (part of Azerion) addressing genuine B2B needs in programmatic video advertising. However, the submission severely lacks credibility and professionalism, heavily relying on vague, exaggerated claims such as 'everyone' for reach and 'most people have used my product' for traction. The score reflects the underlying business's actual market relevance and utility, heavily penalized across multiple metrics due to the exceptionally poor response quality and unsupported assertions.

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Score Breakdown

Real World Utility+150

Audience Reach Impact+20

Technical Innovation+30

Evidence Of Traction+25

Market Timing Relevance+50

Functional Completeness+2.5

Subtotal+277.5

Usefulness Multiplierx0.85

Final Score+236

Project Details

Project URL

vlyby.com

Description

VLYBY is part of the Azerion platform and a fast growing adtech company which focuses on programmatic video advertising and self-service publisher solutions. Our aim is to deliver the best technology for online publishers to simplify video advertising processes on all devices and open the path of higher independency. Our publishers come first! VLYBY’s product suite includes a header bidding wrapper for all relevant video demand partners, machine learning based yield optimization and a high performant video player solution combined with a self-service management and real-time reporting interface. We are a team of adtech engineers and enthusiasts located in the heart of Munich, Germany.

Algorithm Insights

Market Position

Growing utility with room for optimization

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline