Proof of Usefulness Report

Vizeum

Analysis completed on 2/17/2026

+32
Proof of Usefulness Score
You're In Business

The submission describes Vizeum, a known media agency absorbed by iProspect (Dentsu). While the project description accurately reflects the corporate merger, the submission suffers from severe quality issues. The claims regarding audience reach ('everyone') and traction ('most people have used my product') are exaggerated and unprofessional. Although the team size and launch date align with historical data, the lack of verifiable evidence, the generic email address, and the low-effort responses result in a score reflecting a 'red flag' or low-confidence submission despite the entity's real-world legacy.

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Score Breakdown

Real World Utility+56.0
Audience Reach Impact+30.0
Technical Innovation+10.0
Evidence Of Traction+25.0
Market Timing Relevance+20.0
Functional Completeness+10.0
Subtotal+30.25
Usefulness Multiplierx1.05
Final Score+32

Project Details

Project URL
Description
Dentsu has integrated performance agency iProspect and media agency Vizeum to create a new, future-focused, agency under the iProspect banner. By integrating these two award winning agencies, dentsu brings Vizeum’s media strategy, planning, brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance know-how. The new iProspect will draw from the broader dentsu capability set, allowing clients the flexibility to seamlessly build bespoke and specialised teams with resources from across the network.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline