Vive Organic is a verified, highly successful functional beverage brand acquired by Suja Life in 2022. While the submission itself is of extremely low quality (using the handle 'IronHunter', vague claims like 'everyone', and incorrect market cap figures), the actual real-world utility and traction of the company are exceptional. The project has national distribution in 8,000+ retailers (Whole Foods, Target) and significant revenue ($10M-$50M est. pre-acquisition). The score reflects the massive real-world success (boosting Utility, Reach, Traction) balanced against the poor submission quality which incurs penalties in Quality Factors.
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Project Details
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