Proof of Usefulness Report

Vistar Media

Analysis completed on 2/1/2026

+835
Proof of Usefulness Score
Unicorn Utility

Vistar Media is a verified market leader in the Programmatic Digital Out-of-Home (DOOH) sector, recently acquired by T-Mobile (early 2025). External verification confirms the company generates significant profit (estimated ~$21M Net Income in 2023 based on Lamar Advertising's equity stake) and operates a global exchange with over 730,000 screens. While the submission text itself was brief and lacked detail ('most people have used my product'), the underlying business fundamentals are exceptional, boasting massive reach, validated technology, and a successful exit.

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Score Breakdown

Real World Utility+95.0
Audience Reach Impact+95.0
Technical Innovation+90.0
Evidence Of Traction+100.0
Market Timing Relevance+90.0
Functional Completeness+10.0
Subtotal+907.5
Usefulness Multiplierx0.92
Final Score+835

Project Details

Project URL
Description
We have built the first automated exchange for digital place-based media. Agencies can plan, execute, and optimize media buys through a single interface.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline