Proof of Usefulness Report

VisionPoint Marketing

Analysis completed on 2/17/2026

+520
Proof of Usefulness Score
Industry Mainstay

VisionPoint Marketing is a well-established higher education marketing agency (founded 2001) with verifiable revenue estimated between $20M-$25M and a team of ~80-100 employees. While the submission itself contained inaccuracies (claiming audience reach is 'everyone' and traction is 'most people'), external verification confirms it is a successful B2B service provider with a proprietary analytics platform 'Enrollment Drive'. The score reflects the strong financial traction and longevity of the business, penalized slightly for the low quality of the specific submission data.

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Score Breakdown

Real World Utility+20.0
Audience Reach Impact+6.0
Technical Innovation+4.5
Evidence Of Traction+18.0
Market Timing Relevance+6.0
Functional Completeness+0.25
Subtotal+54.75
Usefulness Multiplierx0.95
Final Score+520

Project Details

Project URL
visionpointmarketing.com
Description
VisionPoint Marketing is an integrated marketing agency that helps institutions of higher education meet their admissions, branding and communication goals. Our commitment to strategy, making data-driven decisions across all marketing disciplines and ability to build consensus across scores of stakeholders enable us to produce extraordinary results for our clients around the things that matter the most.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline