Proof of Usefulness Report

VidMob

Analysis completed on 2/18/2026

+661
Proof of Usefulness Score
Category Standard

VidMob is a well-established, Series D creative data company with significant backing ($210M+) and utility. However, the submission itself contains low-quality data entries (e.g., 'most people have used my product', vague audience claims) which contradict the professional description and negatively impact the score's quality multipliers. The project's real-world scale is undeniable, but the specific submission reflects poor effort.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+120
Technical Innovation+120
Evidence Of Traction+180
Market Timing Relevance+85
Functional Completeness+5
Subtotal+735
Usefulness Multiplierx0.9
Final Score+661

Project Details

Project URL
Description
Vidmob is the creative data company. Its AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media. Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute – combined with their associated performance – for over 18 million ad creatives and its unique approach combining human insight and machine data. A portion of every dollar Vidmob receives helps provide access to technology through product donation and technology education through its 501 (c)(3) Vidmob Gives. The company has received over $210 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Ad Age’s Best Places to Work and Digiday’s Most Innovative Technology Award.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline